The popularity of beauty and lifestyle channels in YouTube is definitely growing. The hosts of these channels, called beauty gurus or beauty vloggers, have become social media celebrities in their own right. They give beauty product reviews, make-up tutorials, life hacks, fashion hauls and many more.
Here is our 12 YouTube Beauty Gurus that you should subscribe to:
1. Bethany Mota (9.5 million subscribers)
YouTube channel: https://www.youtube.com/user/Macbarbie07
Bethany started vlogging on YouTube in 2009. She was 14 and known as MacBarbie07. She gained her subscribers by uploading fashion haul videos, outfit ideas and affordable DIYs. Now, she has her own fashion line in Aéropostale and has just released her first single, Need You Right Now, in 2014.
2. Zoella (9.3 million subscribers)
YouTube channel: https://www.youtube.com/user/zoella280390
Zoe Sugg, a YouTuber from England is popularly known as Zoella. She made her YouTube Channel in 2009 and uploaded fashion, beauty hauls and monthly favorites videos. Zoella is not only a YouTuber but also the author of Girl Online. It tells the story of an anonymous blogger whose blog suddenly goes viral. Girl Online was released in November 2014.
3. Michelle Phan (8 million subscribers)
YouTube channel: https://www.youtube.com/user/MichellePhan
She started as a personal blogger in xanga.com and where she was known as Ricebunny. She gave makeup tutorials in her blog and later on started filming videos for her YouTube channel in 2006. As her videos got millions of views, Phan became the official video make-up artist of Lancome in 2010. In 2013, L’Oreal launched their cosmetic line em by Michelle Phan. Last year, she published Make Up: Your Life Guide to Beauty, Style, and Success–Online and Off, a compilation of her wisdom when it comes to make-up.
4. Ingrid Nilsen (3.8 million subscribers)
Youtube channel: https://www.youtube.com/user/missglamorazzi
Ingrid was known as Missglamorazzi. This American YouTuber started her channel in 2009. Now, she has collaborated with CoverGirl. She is the first YouTube personality to represent the make-up brand. In June 2009, she bravely came out as a lesbian in a YouTube video that gained 12 million hits.
5. Tanya Burr (3.2 million subscribers)
YouTube channel: https://www.youtube.com/user/pixi2woo
This YouTuber from London created her eponymous YouTube channel in 2009 featuring her talent in copying celebrities’ make-up look. Some of her works include the looks of Angelina Jolie, Katy Perry, Nicki Minaj and Miranda Kerr. Aside from tutorials, her channel also features vlogs and hauls. Burr has her own make-up brand, Tanya Burr Cosmetics. She also wrote a book entitled Love, Tanya.
6. Lindy Tsang (2.9 million subscribers)
YouTube channel: https://www.youtube.com/user/bubzbeauty
Lindy Tsang, known as Bubzbeauty, is a British-Chinese beauty guru who uses her creativity, wit and humor to create her videos. Bubzbeauty is not only a beauty vlogger but also a comedienne. She uploads comedy videos on her other channel, Bubbiosity.
7. Amanda Steele (2.6 million subscribers)
YouTube channel: https://www.youtube.com/user/MakeupbyMandy24
Known in YouTube as MakeupbyMandy24, she started doing make-up and hair tutorials and haul videos in 2010. Her style captured the hearts of her viewers. She is very creative and fun when it comes to dressing up. You can also watch her in her group YouTube channel, Polished.
8. Meghan Rienks (1.9 million subscribers)
YouTube channel: https://www.youtube.com/user/meghanrosette
Meghan started her Youtube channel in 2010 and gained a loyal following of millions because of her natural and humorous way of vlogging. Meghan also stars in the YouTube series Side Effects of Awesomeness TV wherein she showcases her acting skills.
9. Heart Defensor (1.4 million subscribers)
YouTube channel: https://www.youtube.com/user/ThatsHeart
Heart Defensor or Thatsheart was born and raised in the Philippines and is currently based in Los Angeles, California with her fiancé. She is really good with her hair and make-up tutorials and has recently expanded into another channel, ThatsheartTV, wherein she uploads vlogs. She was featured in Seventeen magazine as well as Teen Vogue. She also has a make-up collection in collaboration with BH Cosmetics.
10. Koleen Diaz (340K subscribers)
Youtube channel: https://www.youtube.com/user/xxoLeeny
Koleen Diaz is a Filipina Youtuber based in Canada. Her clothing taste makes a great OOTD and she gets fashion inspirations from Kylie and Kendall Jenner.
11. Michelle Dy (87K subscribers)
YouTube channel: https://www.youtube.com/user/michelledy051
You can get the latest trend in make-up and hair styles in her channel. Michelle is from Ilocos Norte, Philippines. She started her YouTube career in 2011 and became popular because of her skill in copying celebrity looks. Michelle is also doing make-up tutorials using make-up products that can only be purchased in the Philippines.
12. Say Tioco Artillero ( 77K subscribers)
Youtube channel: https://www.youtube.com/user/saytiocoartillero
Say Artillero is based in Manila, Philippines and started her career when she was in college. In her channel, you will see hair and make-up tutorials, product reviews, skincare tips, travel vlogs and vlogs about her daily life. Say, a professional make-up artist and hair stylist has gained a lot of local and international subscribers.
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